{"short_name":"Matt Rodriguez","name":"Matt Rodriguez","start_url":"/","display":"standalone","background_color":"#FFFFFF","theme_color":"#030712","description":"After years helping brands grow through content, I’m showing up for myself again. This newsletter shares what I’ve learned (and what I’m still figuring out): real strategy, honest reflections, and lessons from the creative trenches. If you’re building something meaningful, on your own terms, you’ll feel at home here.","icons":[{"src":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/31198bab-b45f-4ff5-98c9-d0e14668c90a/thumb_R-SC_00084.jpg","sizes":"800x800","type":"image/png"},{"src":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/31198bab-b45f-4ff5-98c9-d0e14668c90a/thumb_R-SC_00084.jpg","sizes":"800x800","type":"image/png","purpose":"maskable"}]}