Welcome to the Newsletter

Hey — I’m Matt.

I’m a filmmaker and content marketer helping brands tell better stories, while rebuilding my own voice as a solo creator.

This newsletter is a mix of what I’m seeing behind the camera and inside the strategy. From working with clients to growing my own brand.

But before all that, here’s how this started:

I picked up my first DSLR in 2011, mostly to document my travels as a competitive dancer. I wasn’t thinking about career paths or clients — I just wanted to capture moments.

By 2015, I started doing freelance video work on the side while holding down a full-time job. Nights. Weekends. Lunch breaks. Whatever it took.

Then in January 2018, just two days after my son’s second birthday — I got laid off.

It was the moment no one’s ever really ready for, but I had a choice:

A. Send out job applications
B. Finally bet on myself

I took the bet. And I haven’t looked back.

🗓 My Journey (So Far)

2016 – Had my first paid projects. I did 1 wedding that year as well as a few

2018 – Went full-time with my business after getting laid off. Scary, but necessary. Had the opportunity to work with Andrew Schulz on his tour as well as getting my first big retainer client.

2019–2020 – Simultaneously grew my content agency and wedding photo/video biz shooting branded content, weddings, and anything I could get my hands on.

2021 – Saw real momentum. Bigger clients, bigger budgets but also, a growing sense of creative burnout.

2022-2023 – Felt stretched thin. Making content for everyone else but myself. Thought about quitting more than once.

2024 – Became a father again. Took a step back. Started asking better questions.

Now – Building slower, but better. Helping clients grow with intentional content and systems. And creating for myself again.

If you’re a creator, solopreneur, or someone showing up and building piece by piece, this is for you.

You’ll get:

• Creative insights from real client work

• Strategy breakdowns you can actually use

• Personal stories from the solo grind

• Lessons in storytelling, growth, and creative identity

No fluff. No BS. Just real strategy, real stories, and real value for those who are building something meaningful

Thanks for being here.
– Matt